Organic and Only Organic Dinesh K Kapila I was at a leading grocery store when a smartly and expensively dressed (top brands bag to clothes to shoes) confident and pleasant looking young lady around forty years walked in and straight away went into action with the Manager. Do you keep organic stuff, I do not want any of the regular, unhealthy stuff you sell to people. I want good quality products, the poor guy simply said all our products are the best brands or our own tested and procured products. She waved an elegantly manicured hand and one diamond wearing finger in the air towards him and said ‘dekhte hain’ (let me see). I want only pure high class organic stuff. Give me jaggery (Shakar). Only organic. The Manager scooted off, brought a trolley, and plonked two packets of jaggery saying, purely organic Ma’m, she looked at it with suspicion but sort of nodded and then she said I want high quality premium Gur (solidified jaggery) but only organic, and the guy says Ma’m Gur is...
The Mindset of an Agri Tech S tart Up Founder – A Perspective By Dinesh K Kapila, CGM (Retd) NABARD. Traditional agribusinesses have historically operated within linear, low-margin frameworks, a new class of agritech founders has now emerged to redesign agribusiness, critical value chains and manufacturing. However, building a scalable agritech enterprise is structurally distinct from digitized platform based entrepreneurship. The agritech founder must possess a unique psychological architecture, it diverges sharply from that of a urban oriented standard enterprise entrepreneur. Because agriculture is fundamentally an open-air, biologically constrained, and culturally entrenched system, founders require a profile of measured risk tolerance, operational patience, and deep, field-level empathy. The fundamental goal of agritech is the optimization of resource use, the reduction of post-harvest waste, and the enhancement of farmer income throu...