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Showing posts from May, 2014

BTech (IIT), MBA (IIM) and Tomato Ketchup

BTech (IIT), MBA (IIM) and Tomato Ketchup ! .                                                                       Dinesh K Kapila . Maybe or was it exactly thirty years ago (ok plus minus a couple of years)  I met a Senior Marketing Head of a very reputed shoe company.  As we talked we discussed the sales and achievements, the top honcho told us rather smugly the sales revenue had to increase, after all he was an IITian (an Engineer – that also in Electronics) as also a MBA from the IIM Ahmedabad. While I have no dispute with the company or its revenues, but what did jar was the reference to the engineering degree and its smug as...

Advertisements - Moulding Customer Perceptions – Their Effectiveness – A layman’s viewpoint

Advertisements - Moulding Customer Perceptions – Their Effectiveness – A layman’s viewpoint .                                                                                                                                        Dinesh K Kapila Advertising as such is often criticised for embedding stereotypes, for crass commercialism...