Fruit Wines - Could it be in a limited way The Next Wave and Market.
By DKK
I purchased yesterday the Apple Juice Concentrate and Thd Apple Wine. At The Mall Shimla from the HPMC Outlet. The Bottle is photographed. 11.27 % alcohol. Primarily Apple Concentrate and permitted additives. It’s a light bodied slightly semi sweet taste and can make a nice accompaniment to a conversation or reading a book on the kindle or otherwise. I also found after conversing around that some private players are also in the market. In HP. You see the signage along the Parwanoo Shimla highway.
I have been plugging this since 2002 but I do not find these Fruit Wines being sold beyond two districts in HP. The rules and structure are such I don’t find these products in Chandigarh too. The Apple Cider is actually good as is the vinegar. I have been requesting those who drive down from Shimla to buy these for me. Plus ofcourse the wide range of concentrates. Incidentally I discussed this in the Kashmir valley too, simply put, produce and sell Jammu onwards.
This is rather Unconventional a consumer market for us but I think it could develop into a niche market as consumer preferences evolve. And HP could certainly position itself as a good base and centre for this. The fresh produce is here only.
Alongside I read about the Alphonso Fruit Wines by Rhythm Wines a Unit of the Hillcrest Foods and Beverages. I believe with HQs in Maharashtra. Their fruit wines gave 12 % alcohol, are exported to the UK since 2018 and it goes well they claim with Indian Thai and Italian Cuisine. The mangoes are from the Konkan Region of Maharashtra. They state they have a wide range of fruit wines. Do see the press report. Have enclosed. Their fruit wines as reported are a blend of Grapes and Fruits.
The HPMC it seems is not blending. They too I noted have Plum Strawberry Rhodenderon Peach Wines etc. Sold at their stores etc.
Now what it apparently requires is first sales in more states. Quality control and skilful marketing are ofcourse a given. Plus ofcourse we need not have negative thoughts on Fruit Wines including writing such as mine. On quality it’s not only the type and grade of Apple but the alcohol too, consistency bottle and batch after batch has to be the same. Not that the contents of one bottle give a buzz, another too much of a buzz etc.
It’s unconventional but certainly doable and can be acceptable across a wide market. The Rules and Commercial Requirements and Laws change State to State and require a deep domain knowledge. Sometimes even district to district too there could be certain rules.
Let us see how it evolves. Should be interesting.
PS Meanwhile after the restrictions on entry to HP are lifted, in case you drive down do buy the concentrates, jams, preserves, squashes, wines, cider,
(the Financial Express has covered Rhythm Wines in an Eight Paragraph story)
By DKK
I purchased yesterday the Apple Juice Concentrate and Thd Apple Wine. At The Mall Shimla from the HPMC Outlet. The Bottle is photographed. 11.27 % alcohol. Primarily Apple Concentrate and permitted additives. It’s a light bodied slightly semi sweet taste and can make a nice accompaniment to a conversation or reading a book on the kindle or otherwise. I also found after conversing around that some private players are also in the market. In HP. You see the signage along the Parwanoo Shimla highway.
I have been plugging this since 2002 but I do not find these Fruit Wines being sold beyond two districts in HP. The rules and structure are such I don’t find these products in Chandigarh too. The Apple Cider is actually good as is the vinegar. I have been requesting those who drive down from Shimla to buy these for me. Plus ofcourse the wide range of concentrates. Incidentally I discussed this in the Kashmir valley too, simply put, produce and sell Jammu onwards.
This is rather Unconventional a consumer market for us but I think it could develop into a niche market as consumer preferences evolve. And HP could certainly position itself as a good base and centre for this. The fresh produce is here only.
Alongside I read about the Alphonso Fruit Wines by Rhythm Wines a Unit of the Hillcrest Foods and Beverages. I believe with HQs in Maharashtra. Their fruit wines gave 12 % alcohol, are exported to the UK since 2018 and it goes well they claim with Indian Thai and Italian Cuisine. The mangoes are from the Konkan Region of Maharashtra. They state they have a wide range of fruit wines. Do see the press report. Have enclosed. Their fruit wines as reported are a blend of Grapes and Fruits.
The HPMC it seems is not blending. They too I noted have Plum Strawberry Rhodenderon Peach Wines etc. Sold at their stores etc.
Now what it apparently requires is first sales in more states. Quality control and skilful marketing are ofcourse a given. Plus ofcourse we need not have negative thoughts on Fruit Wines including writing such as mine. On quality it’s not only the type and grade of Apple but the alcohol too, consistency bottle and batch after batch has to be the same. Not that the contents of one bottle give a buzz, another too much of a buzz etc.
It’s unconventional but certainly doable and can be acceptable across a wide market. The Rules and Commercial Requirements and Laws change State to State and require a deep domain knowledge. Sometimes even district to district too there could be certain rules.
Let us see how it evolves. Should be interesting.
PS Meanwhile after the restrictions on entry to HP are lifted, in case you drive down do buy the concentrates, jams, preserves, squashes, wines, cider,
(the Financial Express has covered Rhythm Wines in an Eight Paragraph story)
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