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Women in Agriculture / Rural Dev / Off Farm Sector and Empowerment

 Women in Agriculture / Rural Dev / Off Farm Sector and Empowerment

Dinesh K Kapila

I am going absolutely as it comes on this. What do we mean by Women’s Day. It is a point I always bring out. Honestly. Tell me, when we look at women giving interviews to the audio visual media, we are judging their confidence too. That makes us realise their self confidence and assess the faith and passion they have in what they espouse. While I do not seek to uphold all that is sourced from the Western World as correct and worth emulating, after all there is something called cultural heritage too, but I draw the line at personifying confidence.
What do you perceive when a woman or lady speaks from the typical western mindset. She stands up straight and looks at the camera directly or at the interviewer. The voice comes clear and so does the eye contact. I have spent time on this over the years requesting and advising women to look at me or t the camera or whoever it may be and to make eye contact while speaking. The idea is not to make the uncomfortable but rather that their looking down or elsewhere and then making a point just won’t do. Even while walking I find many women looking down partially, why not look into the distance directly. The women have to evolve and develop the confidence in themselves to demonstrate their level of confidence.

I agree that the situation is much improved but we are a nation and society at varying levels of development. Within every social and economic class or community the degree of empowerment varies and varies deeply. It’s a flux and this can be a very difficult process as we transition to another level. From varying levels and cultural contexts. We are all on a journey of discovering including of ourselves, particularly the women. They perhaps know what they seek but are held back by the backers of status quo and self styled norms. Social order, the threat of chaos, mixing up religion with empowerment are all thrown into the mix of seasoned arguments to oppose the evolution towards empowerment. This is a fact.

We have the example of some quoting from their religious texts to justify that empowerment and self confidence are qualities already spoken for and hence so embedded. They forget it’s typical of the mindset we have in our nation that to say is to have executed it. Not so. As we are generally not able to execute projects in terms of timelines etc so is there a wide gap between the thoughts and ideals espoused in the religious texts which we quote and the process of actual empowerment. Else our nation would not have required laws on female foeticide.
Minor or rather mini revolutions are occurring across rural and semi urban India but so are the votaries of stubs quo. The opposition will take time to move to a broader level of acceptance of the rights of women. Even in urban India, as urbanisation is a recent phenomenon, the mindset of status quo has ventured in. This emanates from the entrenched social mindset most have come from, after all it’s a nation with a huge history in flux.

Perhaps our political and social leaders need to speak out more openly and honestly on the need to empower women and to rein in strong patriarchal mores. This would work more effectively rather than many of us doing our bit as the acceptability for many of us is limited.  

I am very fortunate to have worked over thirty three years in an institution where I could work first hand on this issue as also observe it closely. I once met a lady from a deprived rural background at Kangra. She was, way back in 1999 or so, committed to the concept  of SHGs and realised its value for empowerment. Then we invited her to Shimla for speaking on the subject, she was at a loss, slowly she gained her confidence as she shared her personal evolution and growth. A decade later, she had arrived, truly as she motivated countless women in her area. I have in Ropar sat with Father Joseph, a Moses like figure, as we let ladies swing away to Punjabi Songs after sharing how inspite of social restrictions, they were attempting to push ahead, simple dreams, education, grace, respect and a say in the family on decisions. Including crucially on financial issues and a wider exposure to the immediate environment, including the local banks and maybe visits to small hotels.

There have been disappointments too. Such as entering a Government School, upto Class XII,  where the School Principal, a lady, was deferring to her husband, who sat in the office only. I had to shoo him out, bluntly. The Government does its part, but we have to evolve by understanding we need to change. I just received a call from a medium level political figure, he invited me to a function. Actually his wife is the Zila Parishad Chief, but as he put it, the Government may reserve the position for a lady but I only would run the show from behind the scenes. It sort of disturbed me, we really need to evolve, I mean hearing this after all these years again. It’s a slow slow path to moving up.   One additional point, many ladies, teaching, working in Banks even, if I share news such as on opening a DMAT account, or a new Government avenue for investments, tell me  to share it with their husbands. Why should I do so, they ought to know this aspect too. They may not work on it, but atleast be aware.    

Just by the way we men don’t have it easy too. As ladies evolve and are at varied levels of empowerment and cultural contexts, we men have to pick up clues, specially in social settings, as to the cultural norms which are acceptable. This could be something as simple as to shake hands or greet with a namaskar ! It can be confusing but that is how any society would evolve. Seriously, men need new cultural norms and ideals because as women are empowered and evolve accordingly do, men need to understand the evolution and to learn on how to conduct themselves with the more empowered women[DKK1] .

Allow me to add a very personal observation too, and don’t mind it too. We can sort of view that a well groomed self confident lady is truly empowered. No excuse on time and being busy can justify being dowdy, shabbily dressed and ill groomed. Don’t dress to please others but first do it for yourself but also be correct and well groomed about it.  

 

Entrepreneurship is also a personification of empowerment. I am leaving out the well to do class and a certain section across all social and economic groups. The upper crust has the confidence and in the other sections some element will acquire it. 

Women’s empowerment has five components: women’s sense of self-worth; their right to have and to determine choices; their right to have access to opportunities and resources; their right to have power to control their own lives, both within and outside the home; and their ability to influence the direction of social change to create a more just social and economic order, nationally and internationally.

In this context, education, training, awareness raising, building self-confidence, expansion of choices, increased access to and control over resources, and actions to transform the structures and institutions that reinforce and perpetuate gender discrimination and inequality are important tools for empowering women and girls to claim their rights.

 

Incidentally, who attends seminars on skill development and Agriculture in rural areas, it’s the olde men. HP, TN, Kashmir, Punjab, Haryana and UP, Who does the work ok dairy – women. But are no where to be seen. Technical inputs are important. There is silence and not speaking up or inquiring even if they are present.

 

THE WHY -  Rural women are torchbearers for social, economic and environment transformation for the ‘New India’. In India, Agriculture employs about 80 percent of rural women. Empowering and mainstreaming rural women workforce in agriculture can bring a paradigm shift towards economic growth. It will enhance food and nutrition security and alleviate poverty and hunger. It’s a win win strategy for achieving the Sustainable Development Goals by 2030.

 

India is celebrating and commemorating the progressive 75 years of India after independence with ‘Azaadi Ka Amrit Mahotsav’ and promulgating mission of warranting women as “Empowered women- Empowered Nation”. India is an agrarian economy with about 54.6 percent of total workforce engaged in agricultural and allied sector activities (Census 2011). Women are extensively engaged in the activities pertaining to agriculture and allied sector. The workforce participation rate for rural females is significantly higher at 41.8 percent against urban women participation rate of 35.31 percent (MoSPI, 2017).

 

In India, reforms are underlined for holistic development of women, enabling socio-economic and health security. Since Independence, several government flagship schemes and programmes have been initiated to improve the stature of rural women in society by creating livelihood opportunities and engagements in paid employment. Various schemes, such as the Prime Minister’s Employment Generation Program (PMEGP), National Livelihoods Mission, Deen Dayal Upadhayay Grameen Kaushalya Yojana (DDU-GKY), Pradhan Mantri Kaushal Vikas Yojana (PMKVY), Beti Bachao Beti Padhao, Pradhan Mantri Matru Vandana Yojana I (PMMVY), etc. have  made a significant contribution to creating gender parity and socio-economic empowerment of women in India. Now, rural women have availing access to education, productive resources, capacity building, skill development, healthcare facilities and diversified livelihood opportunities through government beneficiary schemes. CRUCIALLY THE GAP REMAINS.

 

Women play a significant and crucial role in agricultural development and allied fields. The nature and extent of women's involvement in agriculture varies greatly from region to region. But regardless of these variations, women are actively involved in various agricultural activities. As per the Census 2011, out of total female main workers, 55 per cent were agricultural labourers and 24 per cent were cultivators. However, only 12.8 per cent of the operational holdings were owned by women, which reflect the gender disparity in ownership of landholdings in agriculture. Moreover, there is concentration of operational holdings (25.7 per cent) by women in the marginal and small holdings categories.

 

Feminisation of Agriculture

The Economic Survey 2017-18 says that with growing rural to urban migration by men, there is ‘feminisation’ of agriculture sector, with increasing number of women in multiple roles as cultivators, entrepreneurs, and labourers. Globally, there is empirical evidence that women have a decisive role in ensuring food security and preserving local agro-biodiversity. Rural women are responsible for the integrated management and use of diverse natural resources to meet the daily household needs. This requires that women farmers should have enhanced access to resources like land, water, credit, technology and training which warrants critical analysis in the context of India. In addition, the entitlements of women farmers will be the key to improve agriculture productivity. The differential access of women to resources like land, credit, water, seeds and markets needs to be addressed.

 

With women predominant at all levels-production, pre-harvest, post-harvest processing, packaging, marketing – of the agricultural value chain, to increase productivity in agriculture, it is imperative to adopt gender specific interventions. An ‘inclusive transformative agricultural policy’ should aim at gender-specific intervention to raise productivity of small farm holdings, integrate women as active agents in rural transformation, and engage men and women in extension services with gender expertise.

 

Rural women perform numerous labour intensive jobs such as weeding, hoeing, grass cutting, picking, cotton stick collection, separation of seeds from fibre, keeping of livestock and its other associated activities like milking, milk processing, preparation of ghee, etc. Details of activities taken up by women in Agriculture and its allied activities are as follows.

Agriculture

Mainly rural women are engaged in agricultural activities in three different ways depending on the socio-economic status of their family and regional factors. They work as:

  • Paid Labourers.
  • Cultivator doing labour on their own land.
  • Managers of certain aspects of agricultural production by way of labour supervision and the participation in post harvest operations.

The types of agricultural activities taken up by women include the following :

Sowing  Nursery management Transplanting Weeding Irrigation Fertilizer application Plant protection Harvesting, winnowing, storing etc.

Livestock

Livestock is the primary livelihood activity used to meet household food needs as well as supplement farm incomes. It is a common practice in the rural areas to give an animal as part of a women's dowry. Studies have revealed rural women earn extra income from the sale of milk and animals. Mostly women are engaged in cattle management activities such as Cleaning of animal and sheds Watering of cattle Milking the animals Fodder collection Preparing dung cakes collection of farm yard manure

Except grazing, all other livestock management activities are predominantly performed by women. Men, however, share the responsibility of taking care of sick animals. It is evident that the women are playing a dominant role in the livestock production and management activities.

Poultry

Poultry farming is one of the major sources of rural economy. The rate of women participation in poultry farming at household level is central in poultry industry.

 

5 Ways To Empower Rural Women

For centuries, women all across the world have struggled to get access to basic human rights. The pace of progress has been different in different countries. While urban women living in developed and developing countries have come a long way in empowerment, rural areas still remain resistant to this concept.  Even in the current day and age, most rural women in India suffer from gender norms that view their roles merely limited to being a mother and a wife. Most women receive almost no formal education or opportunities to become financially independent. To empower rural women, every society needs to go through the stage of actionable steps to improve the living conditions of rural women and altogether raise rural society.

 

Women, children, elderly, indigenous and disabled people face the highest levels of vulnerability to severe food insecurity and malnutrition. Rural women and men increasingly face the challenge of having to adapt their production systems and livelihoods in the context of climate change and natural resource depletion. Rural men and women have different access to productive resources, services, information and employment opportunities, which may hinder women’s productivity and reduce their contributions to agriculture, food security, nutrition and broader economic and social development goals.

 

Multiple dimensions of inequality inhibit women from managing risks and shocks, and limit their adaptive capacity to climate change. Women farmers are more exposed to climate change risks compared with men, as they depend more on natural resources for their livelihood, have fewer endowments and entitlements to help them absorb shocks and may not equally benefit from agriculture technologies and practices. Climate change can exacerbate existing gender inequalities in agriculture, but also create new opportunities to maximize women’s potential as agents of change and resilience building. This requires recognising the crucial role and capacity of women in agriculture, and in ensuring food security and nutrition.

 

Assuring equal access to productive resources, climate-smart and labour-saving technologies and practices, services and local institutions is at the core of FAO’s approach to enhancing the sustainability of agriculture. Climate-smart agriculture is an approach that integrates the three dimensions of sustainable development (environmental, economic and social dimensions) by jointly addressing food security and climate challenges. A gender-responsive approach to climate-smart agriculture identifies and addresses the different constraints faced by men and women, and recognises their specific capabilities. This approach aims at reducing gender inequalities and ensuring equal benefit from CSA interventions and practices, thus achieving more sustainable and equitable results. A gender-responsive or gender-transformative approach can be beneficial to food and nutrition security and broader development outcomes by simultaneously addressing the interconnected challenges of gender inequality, resilience to climate change and disasters, and improving agricultural productivity and livelihoods through climate-smart agricultural development

Five  ways in which we can empower rural women:


The goal of FAO’s policy on gender equality is to achieve equality between men and women in sustainable agricultural production and rural development for the elimination of hunger and poverty. To reach this goal, FAO works with countries, other UN agencies, civil society organisations, bilateral and private sector partners to make progress towards achieving the following objectives by 2025: ¡ Women and men equally participate as decisionmakers in rural institutions and in shaping laws, policies and programmes  Women and men have equal access to and control over decent employment and income, land and other productive resources  Women and men have equal access to goods and services for agricultural development, and to markets Women’s work burden is reduced by 20 percent through improved technologies, services and infrastructure.  The share of total agricultural aid committed to projects related to women and gender equality is increased to 30 percent.

 


1. Education & Skill development

Through various government schemes and programs, the enrollment of female children in schools improved over the years. Unfortunately, the dropout rates of women are staggering.

The main reason being the increasing responsibility of housework, lack of proper menstrual hygiene management facilities and unfair gender norms set by society.

To conquer this challenge, we need to develop awareness programs and schemes that address the problems faced by female students and focus on decreasing the dropout rates.

Another step to empower women is providing vocational education and skills development training to match the market needs and obtain employment.

 

2. Improving representation in communities

Women representation in communities is comparatively much lower than men. Traditional norms often hinder women from participating in policies that concern them. As a result, their needs are barely taken into account.

Therefore, it is crucial to form and support rural women empowerment movements and form policies that require a minimum representation of women in every aspect that concerns them such as labour unions, politics, education and local administrations.



3. Accessible Financial Services
Even though many rural women work as daily wage workers, they do not have full liberty over their earnings. Rural areas are governed by patriarchy in which the male member of the family is responsible for handling finances and expenditure. Hence, designing easily accessible financial services that directly connects women to their bank accounts and not mediated through their husband is necessary. In addition, creating secondary financial products that allow women to save, borrow and lend money safely can also provide much-needed support.



4. Social Protection in the rural economy

In many rural areas, women work much longer than men in terms of both employed and non employed (household) work. Nevertheless, they are paid much less in terms of daily wage. In India, Madhya Pradesh accounts for the lowest daily wage for rural women. Besides, there is not even a slight consideration of factors like maternity leave, menstrual hygiene etc. Therefore, the rural women workforce is on a decline in India.

 

5. Education on female health & hygiene

Many rural households are crippled with poverty due to the lack of family planning. Owing to the limited household income, children are unable to receive formal education and are dragged into child labour. To fight this challenge, women of the household need to be educated and advised on family planning.


Lastly, in order to progress collectively, we cannot leave the rural women behind. With the current wave of rural transformation, we need to support the unheard voices of rural India. By educating, supporting and empowering women, we can truly transform our society.

 

Women in agriculture play a vital role in wide range of activities, thereby contributing to sustainable agricultural development. To achieve inclusive agricultural growth, empowering women by having comprehensive understanding about work participation, gender issues, drudgery and health and nutritional status is necessary. Further, these issues are to be addressed through gender-friendly technology assessment, refinement and extension methodologies. With this focus, the Directorate of Research on Women in Agriculture is implementing research and capacity building programmes.

National Mission on Agricultural Extension & Technology (NMAET) – Sub-Mission on Agricultural Extension (SAME)

Agriculture Technology Management Agency (ATMA)

S.No

Scheme / Mission & Component

Provisions

a

Specific provisions (only for Women)

i)

Support for Women Food Security Groups (FSGs)

  • Groups exclusively of women farmer established and supported under ATMA Cafeteria as a mandatory activity @ Rs.0.10 lakh per group/year to achieve food security at the domestic/house hold level through setting up of kitchen garden, promoting off farm activities such as piggery, goat-rearing, bee-keeping etc.
  • Support available for at least 2 FSGs/Block.

ii)

Support for Gender Coordinator

  • One ‘Gender Coordinator’/State in the team of committed extension personnel under ATMA to ensure that funds and benefits for training/ capacity building and extension support etc. are provided to them in proportion to their numbers.

iii)

Representation of Women farmers in decision making bodies

  • Provision for mandatory representation of Women Farmers in
  • State, District, Block Farmer Advisory Committees .
  • ATMA Governing & ATMA Management Committee at District Level

iv)

As Beneficiary

  • At least 30% of total scheme beneficiaries are to be women; and
  • Minimum 30% of resources meant for programmes and activities are to be allocated to women farmers and women extension functionaries.

b

Provisions (where women get benefits either over & above/along with men)

v)

Provision of Seed money /Revolving Fund

  • Rs. 0.10 Lakh per group (of men & women) (to viable groups on competitive basis)

vi)

Capacity building,skill development and support services

  • Rs. 0.05 lakh Per group /year (of men & women) (Upto 20 groups per block)

vii)

Representation of Women farmers in decision making bodies

  • Rs. 6000/per year/ farmer friend
  • Women to be preferred over men as ‘Farmer Friends’ .

Agri-Clinics & Agri-Business Centers (ACABC)

S.No

Scheme / Mission & Component

Provisions

a)

Provisions (where women get benefits either over & above/along with men)

i)

Back-ended Composite Subsidy

  • 44% Back-ended composite subsidy towards cost of project to women as compared to 36% to men

Mass Media Support to Agricultural Extension

S.No

Scheme / Mission & Component

Provisions

a)

Provisions (where women get benefits either over & above/along with men)

i)

Outreach to women

  • One day specially allocated to cover areas of core competence women farmers in programmes of All India Radio & Doordarshan

Mission for Integrated Development of Horticulture (MIDH)

S.No

Scheme / Mission & Component

Provisions

a)

Provisions (only for Women)

i)

As Beneficiary

  • Specific coverage of Scheduled Caste, Scheduled Tribe,and women beneficiaries for programmatic interventions.
  • Assistance for horticulture mechanization also available grower associations/ farmer groups/ Self Help Groups/Women farmer groups having at least 10 members,who are engaged in cultivation of horticultural crops, provided the balance 60% of the cost of machines and tools is borne by such groups. SHM to enter in to MoU with such association /groups to ensure proper upkeep, running and maintenance of the machines and tools.

b)

Provisions (where women get benefits either over & above/along with men

1.

Procurement of Agricultural Machinery & Equipments (Subsidy Pattern)

1.1)

Tractor

i)

Tractor (upto 20 PTO HP)(Cost Norms -Rs.3.00 lakh/unit)

 

  • 35% of cost, subject to a maximum of Rs. 1.00 lakh per unit for women as compared to 25% of cost,subject to a maximum of Rs.0.75 lakh/unit for men

ii)

Power Tiller

 

Power tiller (below 8 BHP) (Cost Norms-Rs.1.00 lakh per unit)

 

  • Subject to a maximum of Rs. 0.50 lakh/unit for women as compared to a maximum of Rs.0.40 lakh/unit for men

 

Power tiller (8 BHP & above)(Cost Norms-Rs.1.50 lakh per unit)

  • Subject to a maximum of Rs. 0.75 lakh/unit for women as compared to a maximum of Rs.0.60 lakh/unit for men

iii)

Tractor/Power tiller (below 20 BHP) driven equipment

 

Land Development,tillage & seed bed preparation equipment (Cost Norms-Rs.0.30 lakh per unit)

  • Subject to a maximum of Rs.0.15 lakh/unit for women as Compared to a maximum of Rs.0.12 lakh/unit for men

 

Sowing, planting reaping and digging equipment (Cost Norms- Rs.0.30 lakh per unit)

  • Subject to a maximum of Rs. 0.15 lakh/unit for women as compared to a maximum of Rs.0.12 lakh/unit for men

 

Plastic mulch laying machine (Cost Norms -Rs.0.70 lakh per unit)

  • Subject to a maximum of Rs. 0.35 lakh/unit for women as compared to a maximum of Rs.0.28 lakh/unit for men

 

Self -propelled Horticulture Machinery (Cost Norms-Rs.2.50 lakh per unit)

  • Subject to a maximum of Rs. 1.25 lakh/unit for women as compared to a maximum of Rs. 1.00 lakh/unit for men

 

Plant Protection equipment Manual sprayer:Knapsack/foot operated sprayer.Cost Norms -Rs.0.012 lakh/unit)

  • Subject to a maximum of Rs. 0.006 lakh/unit for Women as compared to a maximum of Rs.0.005 lakh/unit for men

 

Plant Protection equipment Manual sprayer:Knapsack/foot operated sprayer.Cost Norms -Rs.0.012 lakh/unit)

  • Subject to a maximum of Rs. 0.006 lakh/unit for Women as compared to a maximum of Rs.0.005 lakh/unit for men

 

Powered Knapsack sprayer/ Power Operated Taiwan sprayer (capacity 8 – 12 lts)(Cost Norms-Rs.0.062 lakh/unit)

  • Subject to a maximum of Rs. 0.031 lakh/unit for women as compared to a maximum of Rs.0.025 lakh/unit for men

 

Powered Knapsack sprayer/ Power Operated Taiwan sprayer (capacity above 12 - 16 lts)(Cost Norms-Rs.0.076 lakh/unit)

  • Subject to a maximum of Rs. 0.038 lakh /unit for women as compared to a maximum of Rs.0.03 lakh/unit for men

 

Powered Knapsack sprayer/ Power Operated Taiwan sprayer (capacity above 16/lt (Cost Norms-Rs.0.20 lakh/unit)

  • Subject to a maximum of Rs. 0.10 lakh/unit for women as compared to a maximum of Rs.0.08 lakh/unit for men

 

Tractor mounted /Operated Sprayer (below 20 BHP ) (Cost Norms -Rs.0.20 lakh/unit)

  • Subject to a maximum of Rs. 0.10 lakh/unit for women as compared toa maximum of Rs.0.08 lakh/unit for men

 

Tractor mounted /Operated Sprayer (above 35 BHP) /Electrostatic Sprayer (Cost Norms-Rs.1.26 lakh/unit)

  • 50% of cost, subject to a maximum of Rs. 0.63 lakh per unit for women as compared to 40% of cost,subject to a maximum of Rs.0.50 lakh/unit for men

 

Eco Friendly Light Trap (Cost Norms-Rs.0.086 lakh/unit)

  • Subject of a maximum of Rs. 0.014 lakh/unit for women as compared to a maximum of Rs.0.12 lakh/unit for men

2.

Area expansion under Bamboo Mission (MIDH)

 

Forest areas / Public land (Through JFMC / Panchayati Raj Institutions / SHGs,Women group etc.

  • 100% of cost in 3 installments (50:25:25) (Max. Subsidy per unit area Rs. 42,000/ha) both for women & men

3.

Coconut Development Board (CDB) under MIDH

 

Adoption of technologies (Back-ended credit capital subsidy).

  • 33.3% of the project cost for women as compared to 25% of the cost for men

National Mission on Oilseeds & Oil Palm (NMOOP)

S.No

Scheme / Mission & Component

Provisions

a)

Provisions (only for Women)

 

Promoting Women Groups.

  • SHGs/ FIGs/FPOs/Women groups/Co-operatives etc.to be involved by the States in distribution of Certified Seeds.
  • State Governments to setup/start joint venture/lease out seed gardens to farmers’ Self Help Groups/FIGs/Women Group / Cooperative Societies/FPOs.
  • States to support Farmer’s association/Self Help Groups /Farmer Groups/Women Groups /Cooperative Societies for this component under AAP.
  • Farmers associations / FPOs/ FIGs / SHGs / Women Groups, cooperatives /federations would be eligible for assistance for installation of Pre-processing, Processing and oil extraction equipment/devices under Mini Mission -III for the prescribed TBOs.
  • Provision available under the Mission for involvement of Co-operative Societies, Self Help/Women Groups/FIGs/FPOs etc., in implementation of the Mission

b)

Provisions (where women get benefits either over & above/ along with men)

ii)

For manual sprayers: Knapsack/foot operated sprayers, eco friendly light trap (NCIPM)

  • Rs.800/-per unit for women as compared to Rs.600/-per unit for men

iii)

For Knapsack and Taiwan power sprayers (capacity below 16 litres) @ 50% of the cost of procurement

  • Rs.3800/-per unit for women (additional 10% assistance) as compared to Rs. 3000/-per unit for men

iv)

For Knapsack and Taiwan power sprayers (capacity above 16 litres) @ 40% of the cost of procurement

  • Rs. 10000/-per unit. For women (additional 10% assistance) as compared to Rs. 8000/-per unit for men

v)

Manually/Bullock drawn implements including Chiseller (@ 40% of the cost)

  • Rs. 10000/- per unit for women (additional 10% assistance) as compared to Rs. 8000/-per implement for men

vi)

Tractor driven,farm implements like Rotavator/Seed Drill/Zero Till Seed Drill/ Multi-Crop Planter/Zero Till Multi -Crop Planter/ Ridge furrow Planter/ Raised bed planter/ Power weeder/ Groundnut digger and Multi crop threshers

  • Rs. 63000/-per unit for women (additional 10% assistance) as compared to Rs. 50000/-per unit for men

vii)

Small tractor with trolley (25% of the cost of procurement)

  • Rs. 1.00 lakh/ unit for women (Additional 10% assistance) as compared to Rs. 0.75 lakh/unit for men

viii)

Distribution of pre-processing,processing and oil extraction equipment to Farmers associations / FPOs/FIGs / SHGs /Women Groups,cooperatives /federations.

  • Back ended credit linked subsidy (30% subsidy, 50% loan, 20% own share) with assistance restricted to 30% of project cost with a ceiling of Rs. 6.50 lakhs for setting up one unit/project per organization/individual.

ix)

Establishment of Seed Gardens Support through the States' Department of Agriculture /Horticulture (75:25) for setup/ start joint venture/lease out seed gardens to farmers’ SHGs / FIGs/Women Group/Cooperative Societies/ FPOs.

  • One time assistance for a max. Rs.10.00 lakh as subsidy for setting up a new seed garden in 15 ha area by oil palm farmer’s association/co-operative etc. through State Government.
  • The seed garden may be developed over an area of 15 ha each as a Revolving Fund Scheme with the assistance of Rs 30.00 lakh, with a breakup of Rs. 10 lakh (first year) & Rs. 2 lakh each for 2nd, 3rd, 4th, 5th and 6th year. In 7th year, a block grant of Rs.10 lakh is provided. From 8th year onwards the scheme is likely to become self-supportive.

Integrated Scheme for Agricultural Marketing (ISAM)

S.No

Scheme / Mission & Component

Provisions

i)

Storage Infrastructure Projects under Agriculture Marketing infrastructure (AMI) for Registered FPOs, Panchayats,Women, Scheduled Caste (SC)/Scheduled Tribe (ST) beneficiaries or their cooperatives/Self-help groups..

  • 33.33% Subsidy (on capital cost) for women as compared to 25% for men.
  • Subsidy ceiling (Up to 1000 MT is Rs. 1166.55),More than 1000MT and up to 30000 MT is Rs. 1000.00, Maximum ceiling of Rs 300.00 Lakhs) for women and Subsidy ceiling (Up to 1000 MT in Rs/MT-875.00, More than 1000MT and upto 30000 MT in Rs /MT -750.00), Maximum ceiling (Rs 225.00 Lakhs) for men

ii)

For Infrastructure Projects Other than Storage Infrastructure for Registered FPOs,Women, Scheduled Caste (SC)/ Scheduled Tribe (ST) beneficiaries or their cooperatives .

  • 33.33% Rate of Subsidy (on capital cost) for women as compared to 25% for men
  • Maximum Subsidy Ceiling is Rs. 500.00 lakhs for women as compared to Rs.400.00 lakhs for men

S.No

Scheme / Mission & Component

Provisions

a)

Provisions (only for Women)

i)

As Beneficiary

  • At least 30% allocation of the funds is for women farmers.

b)

Provisions (where women get benefits either over & above/ along with men)

ii)

Promotion of Farmer Producer Organizations (FPOs) and marketing support for value chain integration (to un-registered farmer groups, SHGs of Women & others etc. for local marketing of pulses and millets)

  • Rs.2.00 lakh per group of 15 farmers, for one time support only)

National Mission for Sustainable Agriculture (NMSA)

S.No

Scheme / Mission & Component

Provisions

a)

Provisions (only for Women)

 

Soil & water conservation; Water use efficiency; Soil health management and Rain-fed Area Development

  • At least 50% of the allocation is to be utilized for small, marginal farmers of which at least 30% are women beneficiaries/farmers.

Sub-Mission on Agricultural Mechanization (SMAM)

S.No

Scheme / Mission & Component

Provisions

a)

Provisions (only for Women)

i)

Training Programme

  • Training Programmes on Gender friendly Equipment for Women farmers are to be conducted by Farm Machinery Training & Testing Institutes..

ii)

As Beneficiary

  • At least 30% allocation of the fund is to be made for women farmers.

b)

Provisions (where women get benefits either over & above/ along with men)

iii)

Tractor

 

Tractor (08-20 PTO HP)

  • Rs. 1.00 lakh for women as compared to Rs. 0.75 lakh for men

 

Tractor (Above 20-70 PTO HP)

  • Rs. 1.25 lakh for women as compared to Rs. 1.00 lakh for men.

iv)

Power Tillers

 

Power Tiller (below 8 BHP)

  • Rs. 0.50 lakh for women as compared to Rs. 0.40 lakh for men

 

Power Tiller (8 BHP & above)

  • Rs. 0.75 lakh for women as compared to Rs. 0.60 lakh for men

v)

Rice Trans-planter

 

Self-Propelled Rice Trans-planter (4 rows)

  • Rs.0.94 lakh for women as compared to Rs. 0.75 lakh for men

 

Self-Propelled Rice Trans-planter
(i)above 4-8 rows
(ii)above 8-16 rows

  • Rs. 2.0 lakh for women and men both

 

Self- Propelled Machinery Reaper cum Binder

  • Rs. 1.25 lakh for women as compared to Rs. 1.00 lakh for men

vi)

Specialized Self Propelled Machinery

 

Reaper/Post Hole Digger/Augur/Pneumatic / other Planter

  • Rs. 0.63 lakh for women as compared to Rs. 0.50 lakh for men.

vii)

Self-Propelled Horticultural Machinery

 

Fruit Puckers/ Tree pruners/ Fruit Harvesters/ Fruit Graders /Track Trolley/ Nursery Media Filling Machine/Multipurpose Hydraulic System /Power operated horticulture tools for pruning, budding,grating, shearing etc

  • Rs. 1.25 lakh for women as compared to Rs. 1.00 lakh for men.

viii)

Land Development, tillage and seed bed preparation equipments

 

MB Plow/ Disc Plow/Cultivator/Harrow/leveler Blade /Cage wheel/Furrow opener/Ridger/Weed slasher/Laser Land Leveler/ Reversible Mechanical plough

  • Rs. 0.15 lakh for women as compared to Rs. 0.12 lakh for men (Below 20 BHP driven).
  • Rs. 0.19 lakh for women as compared to Rs. 0.15 lakh for men (Above 20-35 BHP driven).

 

Rotavator/Rotopuddler Reversible Hydraulic plough

  • Rs. 0.35 lakh for women as compared to Rs. 0.28 lakh for men (Below 20 BHP driven).
  • Rs. 0.44 lakh for women as compared to Rs. 0.35 lakh for men ( Above 20-35 BHP driven)

 

Chisel Plough

  • Rs. 0.08 lakh for women as compared to Rs. 0.06 lakh for men (Below 20 BHP driven).
  • Rs. 0.10 lakh for women as compared to Rs. 0.08 lakh for men ( Above 20-35 BHP driven)

ix)

Sowing, Planting, Reaping and Digging Equipment

 

Post Hole digger/Potato Planter/Potato Digger /Ground nut digger/Strip till drill/Tractor drawn reaper/Onion harvester /Rice straw Chopper/Zero till seed cum fertilizer drill/ Raised Bed Planter/Sugar cane cutter/Stripper/Planter/Se ed drill/Multi crop planter / Zero-till multi crop planter/Ridge furrow plante

  • Rs. 0.15 lakh for women as compared to Rs. 0.12 lakh for men (Below 20 BHP driven).
  • Rs. 0.19 lakh for women as compared to Rs. 0.15 lakh for men (Above 20 - 35 BHP driven) .

 

Turbo Seeder/Pneumatic Planter/Pneumatic vegetable transplanter /Pneumatic vegetable seeder/Happy seeder/Plastic Mulch Laying Machine

  • Rs. 0.35 lakh for women as compared to Rs. 0.28 lakh for men (Below 20 BHP driven).
  • Rs. 0.44 lakh for women as compared to Rs. 0.35 lakh for men ( Above 20-35 BHP driven)

 

Chisel Plough

  • Rs. 0.08 lakh for women as compared to Rs. 0.06 lakh for men (Below 20 BHP driven).
  • Rs. 0.10 lakh for women as compared to Rs. 0.08 lakh for men ( Above 20 BHP driven)

x)

Inter Cultivation Equipment

 

Grass Weed Slasher/ Rice Straw Chopper/Power Weeder (engine operated below 2bhP)

  • Rs. 0.15 lakh for women as compared to Rs. 0.12 lakh for men (Below 20 BHP driven).
  • Rs. 0.19 lakh for women as compared to Rs. 0.15 lakh for men (Above 20-35 BHP driven).

xi)

Equipment for Residue management / Hay and Forage Equipments

 

Sugarcane thrash Cutter /Coconut Frond Chopper/Rake/Balers/ Straw reaper

  • Rs. 0.15 lakh for women as compared to Rs. 0.12 lakh for men (Below 20 BHP driven).
  • Rs. 0.19 lakh for women as compared to Rs. 0.15 lakh for men (Above 20 BHP driven).

xii)

Harvesting & Threshing Equipments

 

Ground Nut Pod Stripper/Thresher/Multicrop Threshers/Paddy Thresher/Brush Cutter

  • Rs. 0.2 lakh for women as compared to Rs. 0.16 lakh for men (Operated by engine/electric motor below 3 HP and by power tiller and tractor below 20 BHP)
  • Rs. 0.25 lakh for women as compared to Rs. 0.2 lakh for men (Operated by engine/ electric motor 3-5 HP and by power tiller and tractor below 35 BHP)

 

Chaff Cutter (Operated by engine/electric motor below 3bhp and by power tiller and tractor of below 20 BHP tractor)

  • Rs. 0.2 lakh for women as compared to Rs.0.16 lakh for men (Operated by engine /electric motor below 3 HP and by power tiller and tractor below 20 BHP).
  • Rs. 0.25 lakh for women as compared to Rs. 0.2 lakh for men (Operated by engine / electric motor 3-5 HP and by power tiller and tractor below 35 BHP).

 

Tractor (above 35 BHP) Driven Equipment

xiii)

Land Development, tillage and seed bed preparation equipment

 

MB Plow/Disc Plow/Cultivator/ Harrow/ Leveler Blade/Cage Wheel/Furrow opener/Ridger/Reversible Mechanical plough

  • Rs. 0.44 Lakh for women as compared to Rs. 0.35 lakh for men.

 

Weed slasher /Laser and Leveller/Rotavator/Roto-puddler/Reversible Hydraulic plough/Sub-soiler/ Trench makers(PTO operated)/Bund former (PTO operated) /Power Harrow  (PTO operated)/Backhoe Loader Dozer (Tractor operated)

  • Rs. 0.63 Lakh for women as compared to Rs. 0.50 lakh for men.

xiv)

Sowing , Planting , Reaping and Digging Equipment

 

Zero till seed cum fertilizer drill/Raised Bed Planter/ seed drill/ Potato Digger/tractor drawn reaper/onion harvester

  • Rs. 0.44 lakh for women as compared to Rs. 0.35 lakh for men

 

Post Hole digger/Potato Planter/Ground nut digger/Strip till drill/ Rice straw Chopper,Sugar cane cutter/Stripper/planter/multi crop planter /zero –till multi crop planter/Ridge furrow planter /Turbo Seeder/ Pneumatic Planter/Pneumatic vegetable trans-planter / Pneumatic vegetable seeder/Happy seeder/Cassava Planter/Manure spreader /Fertilizer Spreader

  • Rs. 0.63 lakh for women as compared to Rs. 0.50 lakh for men

xv)

Inter Cultivation Equipment

 

Grass/ Weed Slasher / Rice straw Chopper/ Weeder (PTO operated)

  • Rs. 0.63 Lakh for women as compared to Rs. 0.50 lakh for men

xvi)

Harvesting & Threshing Equip. (Operated by engine/electric motor above 5 hp and tractor of above 35 BHP tractor)

 

Ground- Nut Pod Stripper/Thresher/ Multi crop Threshers / Paddy Thresher/ Chaff Cutter/ Forage/Harvester/Birds Scar

  • Rs. 0.63 Lakh for women as compared to Rs. 0.50 lakh for men.

xvii)

Equipment for Residue mgmt./Hay and Forage Equipment

 

Sugarcane thrash Cutter/ Coconut Frond Chopper/ Hay Rake/ Balers (Round)/ Baler (Rectangular) Wood chippers/Sugarcane ratoon manager / Cotton stalk uprooter/ Straw reaper

  • Rs. 0.63 Lakh for women as compared to Rs. 0.50 lakh for men.

 

All manual/animal drawn equipment /implements / Tools

xviii)

Land Develop., tillage and seed bed preparation equipment

 

MB Plow/ Disc Plow/Cultivator /Harrow/Leveler Blade/ Furrow opener/Ridger/ Puddler

  • Rs. 0.10 Lakh for women as compared to Rs. 0.08 lakh for men.

xix)

Sowing & Planting Equipment

 

Paddy planter/ Seed cum fertilizer drill/Raised Bed Plant er/Planter/ Dibbler/Equipment for raising paddy nursery

  • Rs. 0.10 Lakh for women as compared to Rs. 0.08 lakh for men.

 

Drum Seeder (Below 4 Row)

  • Rs. 0.015 Lakh for women as compared to Rs. 0.012 lakh for men.

 

Drum Seeder (Above 4 Row)

  • Rs. 0.019 Lakh for women as compared to Rs. 0.015 lakh for men.

 

Harvesting & Threshing Equipment

 

Ground Nut Pod Stripper/Thresher/Winnowing fan/Tree climber Horticulture Hand tools

  • Rs. 0.10 Lakh for women as compared to Rs. 0.08 lakh for men

 

Chaff Cutter (upto 3 feet)

  • Rs. 0.05 Lakh for women as compared to Rs. 0.04 lakh for men.

 

Chaff Cutter (above 3 feet)

  • Rs. 0.063 Lakh for women as compared to Rs. 0.05 lakh for men.

xx)

Inter Cultivation Equipment

 

Grass Weed Slasher / Weeder/ Cono-weeder / Garden Hand Tools

  • Rs. 0.006 Lakh for women as compared to Rs. 0.005 lakh for men

xxi)

Plant Protection Equipment

 

Manual sprayer:Knapsack /foot operated sprayer

  • Rs. 0.006 Lakh for women as compared to Rs. 0.005  lakh for men.

 

Powered Knapsack sprayer/Power Operated Taiwan sprayer (capacity 8-12Its)

  • Rs. 0.031 lakh for women as compared to Rs. 0.025 lakh

 

Powered Knapsack sprayer/Power Operated Taiwan sprayer (capacity above 12-16Its)

  • Rs. 0.038 lakh for women as compared to Rs. 0.03 lakh

 

Powered Knapsack sprayer/Power Operated Taiwan sprayer (capacity above 16lts)

  • Rs. 0.10 lakh for women as compared to Rs. 0.08 lakh

 

Tractor mounted /Operated Sprayer (below 20 BHP)

  • Rs. 0.10 lakh for women as compared to Rs. 0.08 lakh

 

Tractor mounted /Operated Sprayer (below 35 BHP)

  • Rs. 0.13 lakh for women as compared to Rs. 0.10 lakh

 

Eco Friendly Light Trap

  • Rs. 0.014 lakh for women as compared to Rs. 0.012 lakh

 

Tractor mounted /operated sprayer (above 35 BHP)

  • Rs. 0.63 lakh for women as compared to Rs. 0.50 lakh

 

Electrostatic Sprayer

  • Rs. 0.63 lakh for women as compared to Rs. 0.50 lakh

xxii)

Post Harvest Technology

 

Establishment of PHT units for transfer of primary processing technology, value -addition, low cost scientific storage,packaging units and technologies

  • Rs. 1.50 lakh/ unit for women as compared to Rs. 1.25 lakh/ unit for men.

S.No

Scheme / Mission & Component

Provisions

a)

Provisions (only for Women)

 

 

  • Ensuring maximum coverage of SC / ST / Women farmers with budget allocation and utilization for these category of farmers to be in proportion to their population in the respective state

b)

Provisions (where women get benefits either over & above/along with men)

1)

Modified National Agricultural Insurance Scheme (MNAIS)

 

Insurance protection for notified food crops,oilseeds and annual horticultural /commercial crops .

  • Actuarial Premium rate notified crops subject maximum premium 11% & 9% for food & oilseeds crops of Kharif and Rabi seasons, respectively.For annual commercial /horticultural crops,apped at 13%.
  • Subsidy up to 75% of premium is provided to all types of farmers depending on the slab of premium.
    • Upto 2% - Nil,
    • More than 2–5% : 40% subject to minimum net premium of 2%
    • More than 5–10% : 50% subject to minimum net premium of 3%
    • More than 10–15% :60% subject to minimum net premium of 5%
    • More than 15% : 75% subject to minimum net premium of 6%
  • If the sowing is not done due to adverse weather / climate, claims / indemnity up to 25% of sum insured will be paid for prevented sowing/planting risk.
  • When the crop yield is less than the guaranteed yield of notified crops,the indemnity payment equal to short fall in yield is payable to all insured farmers in the notified areas.
  • When the crop yield is less than the guaranteed yield of notified crops, the indemnity payment equal to short fall in yield is payable to all insured farmers in the notified areas.
  • However,on-account advance payment, up to 25% of likely claims will be paid as immediate relief in those notified areas where yield losses are at least 50% of Threshold Yield (TY).
  • Besides,postharvest (upto2weeks) losses due to cyclone are also covered.
  • Losses due to localized risks of hail storm and landslide are assessed on individual basis and claims to affected insured farmers are paid accordingly.

2)

Weather Based Crop Insurance Scheme(WBCIS) .

  • Insurance protection notified food crops, oilseeds and horticultural commercial crops.
  • Actuarial Premium rate for notified crops, subject to maximum premium up to 10 % & 8 % for food & oilseeds crops of Kharif and Rabi seasons, respectively and 12 % for annual commercial / horticultural crops. It is capped at 12%.
    • Upto 2% - Nil,subsidy
    • More than 2–5% : -25% subsidy subject to minimum net premium of 2%
    • More than 5–10% : -40% subsidy subject to minimum net premium of 3%
    • More than 10–15% :-50% subsidy subject to minimum net premium of 5%
    • When the Weather indices (rainfall/temperature/relati ve humidity/wind speed etc) differ (less/ higher) from the Guaranteed Weather Index of notified crops,the indemnity payment equal to deviation / shortfall is payable to all insured farmers of notified crops in notified area.

3)

Coconut Palm Insurance Scheme (CPIS).

  • Premium rate per palm ranges from Rs.9.00 (in the age group of 4 to 15 years) to Rs. 14.00 (in the age group of 16 to 60 years).
  • 50-75 % subsidy of premium is provided to all types of farmers.
  • When the Palm trees are damaged, the indemnity payment equal to sum insured / damage is payable to the insured farmers in notified areas.

 

 

Gender work participation scenario: As per the men and women work participation rate from the census 2001 data, Mizoram with value 0.093 had the most equitable gender work participation scenario, followed by Manipur (0.094), Nagaland (0.10) and Himachal Pradesh (0.11). Some high gender work participation disparity states include Uttar Pradesh, Bihar, Punjab, Kerala, West Bengal and Odisha. GAPS ARE THERE IN NUTRITION, SKILLS, OWNERSHIP OF ASSETS,  EQUAL ACCESS TO ASSETS, DECISIONS ON COMMERCIAL DECISION AND A SAY IN IT, IN WOMEN FRIENDLY TOOLS AND EQUIPMENT, GENERAL AWARENESS, EDUCATION, TRAVEL,

WE NED A STRATEGY TO PLUG THE GAPS.   By the way the work force participation rate is higher for rural women than women in urban areas. ICT awareness among Odisha farm-women Studies on on-farm women for the ICT facilities available in the village indicated that 50% farm-women were aware about the PCO booth in their village, and only 20% farm-women were aware about village information centre /kiosks. Only one woman was aware of toll- free kisan call centre. Traders suggested for enhancing knowledge of tribal women in marketing system.

Access and control over resources: About 3-4% women had land ownership and almost the same extent had household ownership. Their ownership was restricted mostly to ponds, fallow, pastures or rainfed lands and marginal land-holding. On an average, 2.18% women controlled over family resources as against 48.15% men.

Drudgery reduction: Various enterprises such as food processing enterprise, community meal preparation by the self-help groups, bamboo-craft, quilt making, dairy and vegetablegrowing were identified as drudgery-prone activities.

Health and nutritional security: Motivation campaigns were organized to inspire women for laying nutrition garden in their homestead. To minimize iron deficiency (anaemia), additional food requirements during pregnancy and lactation, importance of breast-feeding, supplementary feeding for young children, preparation of nutritious weaning food at home, importance of kitchen-garden in homesteads.

Vocational skills: Skill-oriented trainings were imparted among adolescent girls and young mothers in Crèche management, preparation of educational play materials, soft-toy making, food preservation, preparation of utility items, embroidery and infant garment making. Utilization of non-degradable farm-waste: Degradable farm-waste, mostly from natural fibres such as banana, jute, sisal, hemp, and non-degradable farm wastes such as nylon sarees, waste polyethylene bags were used for preparing files, purse, bags, asanas, durries, tablemats, footmat, runners and photo-frames. Livelihood security: Efforts were made to strengthen SHGs by conducting group trainings in a systematic manner, providing continuous facilitation support by exchange of information and ideas with successful group members, micro financing strategies by enhanced, mutual trust between banks and SHG groups, promoting saving habit and proper use of loan by SHG members. Members were equipped with entrepreneurial skills such as tie-and-dye, vermi-composting, dairying, flour milling, preparation of handicrafts, embroidered products through demonstrations, video films, mahila mandals (success stories of women entrepreneurs). Micro-enterprise units were established by many SHGs in which their skills were developed.

WHAT WORKs – a share -  Understanding the context Any programme has to develop a gender strategy, which is the core of the actions of that programme to promote gender equality under the specific socio-cultural context identifying the different constraints and opportunities of local men and women. Tailoring the approach to meet the needs of both women and men in the community set the ground for how programme activities should be designed within a gender framework. Empowering women with tools and resources made a concerted effort to adopt agricultural technologies more appropriate for women, and coupled with   organised gender-sensitive training for female extension workers such as equipping them with bicycles often works.

Setting up structures to promote sustainability Beyond promoting women’s active participation at the farm level, we need to mobilise resources to enable smallscale female farmers to invest in farm enterprise diversification, productivity-enhancing technologies and non-farm economic activities and livelihood strategies contributing to food security. At the community level, the rural finance component of any programme must be for enhancing the capacity of farmers to save their livelihoods and assets, whilst ensuring that they are indeed able to access financial services. The three-pronged approach, combining provision of technical assistance, credit line and risk sharing mechanism in the form of a portfolio guarantee, will progressively produce some positive results The introduction of smart subsidies was considered a key entry point for women to acquire assets and improve their productivity.

Women friendly equipment and designs are a must. The say in decision making and financial matters is what eludes women even if active in agriculture. . 

Reforms are underlined for holistic development of women, enabling socio-economic and health security. Since Independence, several government flagship schemes and programmes are initiated to improve rural women stature in society by creating livelihood opportunities and engagements in paid employments. Various schemes, such as the Prime Minister’s Employment Generation Program (PMEGP), National Livelihoods Mission, Deen Dayal Upadhayay Grameen Kaushalya Yojana (DDU-GKY), Pradhan Mantri Kaushal Vikas Yojana (PMKVY), Beti Bachao Beti Padhao, Pradhan Mantri Matru Vandana Yojana I (PMMVY), etc. have made significant contributions in creating gender parity and socio-economic empowerment of women in India. Now, rural women have availing access to education, productive resources, capacity building, skill development, healthcare facilities and diversified livelihood opportunities through government beneficiary schemes. Rural Women Workforce in Agriculture Sector In rural communities, agriculture and allied sector is the primary source of livelihood that includes 80 percent of all economically active women, out of which 33 percent constitute agricultural labour force and 48 percent are selfemployed farmers. Rural women are engaged at all levels of agricultural value chain; i.e., production- pre-harvest, post-harvest processing, packaging, marketing to increase productivity in agriculture. As per Pingali et al. (2019), the ratio of women to men working in agricultural sector has increased over the time and made greater amount of contribution to GDP per capita. They are the momentous demographic group for sustainable food system (FAO, 2011). It is projected that women-oriented reforms, ensuring equal access to resources, skill development and opportunities Kurukshetra December 2021 27 in agriculture would increase agricultural output in developing countries between 2.5 and 4 percent (FAO,2011).

In a recent announcement under AatmaNirbhar Bharat, funds were allocated to mainstream the women engaged in agriculture development and equal provision of rural services. As per the Prime Minister’s vision of AatmaNirbhar Bharat, the Government of India has prioritised agenda of ‘Gender Mainstreaming in Agriculture’ to provide access to resources/ schemes to rural women engaged in agriculture and allied sector. Special beneficiary-oriented schemes are laid by Department of Agriculture and Farmers’ Welfare to mainstream the participation of rural women. - through National Training Institutes, State Agricultural Management and Extension Training (SAMETIs), Krishi Vigyan Kendras (KVKs) and State Agricultural Universities (SAUs), across the country. With increased feminisation and pro-women initiatives, the percentage of female operational holdings in the country has increased from 12.78 percent during 2010-11 to 13.78 percent during 2015-16 (Ministry of Agriculture and Farmers Welfare, 2019).

These training programmes have opened avenues for new livelihood opportunities for rural women. Parallel research projects on introduction of new interventions in streamlining women engagement in farming sector, technology testing and refinement, gender sensitive extension approaches, and reduction etc. are led by ICAR Central Institute for Women in Agriculture, Bhuvneshwar for enhancing participation of women in agriculture. Over the years, rural women participation in training sessions has been increased significantly. Also, gender-specific interventions and its adoption are encouraged through training and awareness camps. The Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) is a placement linked skill development program for wage employment for rural youth. Also, Farmers Producer organisation (FPO) and women self-help groups (SHG’s) played significant role in dissemination of these programmes amongst rural women.

The participation of rural women in workforce can be encouraged by providing safety, security, good health, education, skill development and equal rights. Prime step for empowering women is conservation of sex ratio percentage in the population and preventing female-infanticides in the country.. Thirty three percent reservations for participation in politics is the key reform for political women empowerment and facilitate them to emerge as great leaders. Today, local women occupy as much as 43 percent of the seats at village and district levels.

 Financial Empowerment India has taken a significant initiative in extending banking outreach to rural areas. The financial inclusion and accessibility to banking through Pradhan Mantri Jan-Dhan Yojana (PMJDY) has boosted confidence and prospects of rural women participation in economic activities. Jan Dhan campaign has ensured access to financial services, viz, banking/ savings and deposit accounts, remittance, credit, insurance, pension in an affordable manner to rural women. These financial accessibility measures have ensured transparent mode of transaction and timely access to financial services through direct benefits transfer (DBT) facility provided under various Government of India schemes. Over 7 years of the implementation of this scheme, 43.04 Crore accounts has been opened in the country. Further, this constitute 55.47 percent (23.87 crore) women account holders and 66.69 percent (28.70 crore) are Jan Dhan accounts in rural and semi-urban areas (Ministry of Finance, 2021) Kurukshetra December 2021 29 Over 9 crore women have benefitted jointly from Mudra and Stand-Up India (Ashish Kumar, 2019). Towards Millennium Development Goals@2030 India’s performance has improved from 0.665 in 2018 to 0.668 in 2020 (Global Gender Gap Index Report 2020). Initiatives for mainstreaming women participation in economic activities could work as catalyst in achieving goals as set under United Nation’s Sustainable Development Goals.

Promotion of gender equality and access to Government schemes/programmes will encourage women participation in agriculture sector. This will help in alleviating extreme poverty and hunger and support in improving the country’s economy. Further, adequate investment in pro-rural women schemes and more community level participation will expedite the empowerment in a mission mode for better future prospects. Skill development and access to education, health care and digital ecosystem can play a significant role in lives of rural women. Proper training and capacity building on new agricultural technologies can help women farmers. Conclusion Rural women are major stakeholders in growth of agricultural sector for the New India. Acknowledging and mainstreaming of rural women via ensured access to resources, technology, education, health facilities, ownership rights and skill development will improve agriculture productivity and help in building an empowered nation.

 

Personal Recollection - Interaction with Women - 

Interaction with Women - Their Viewpoints, Profile and Requirements, and Impact of Proximity to Urban Areas

The interactions were at varies places in the districts referred to -

(a) First, what would be really representative of what occurs in smaller villages dotting the kandi areas (dry semi hilly regions) in Punjab; - around 60-70 women had gathered at a function by a NGO, ASRA, from three villages near Anandpur Sahib town. Four SHGs formed there had become functional and had initiated internal loaning, as also started the process of establishing a relationship with banks. However, the following was lacking -

- Not a single woman - from amongst all present from age groups of approximately 18 to 45, was reading a newspaper or magazine. Reading was strictly religious, if at all.

- There was no awareness about products of banks, either of asset or liability classification.

-  Literacy was upto class VIII normally with a few matriculates, but literacy skills were lost due to lack of application.

- A felt need for subsidy or grants from the government was maximum.

- No knowledge of insurance as a method to minimize risks was known or found amongst them.

- Small credit needs for consumption expenditure was found to be the main demand.

- Entertainment vide TV was common but with a religious bias, quite regulated and minimal emphasis on current affairs etc.

- The NGO and CDPO faced problems in accessing the villages in kandi areas due to distances, transport issues and banks being located only on the main highway.

(b) At a village in district Nawanshahr, near an industrial belt, where a major commercial bank had decided to be pro active; it was found that -

- Small credit needs, specially for operations - say Rs 7000/-, a washing machine for Rs 15,000/-; Rs 5000/- for three women to start making detergent powders, Rs 25,000/- to stock items at a shop, Rs 50,000/- to repair a house etc. were the main demands. Dairy animals to be added by individual members was another demand from members of SHGs. The bankers reaction at branch head level was interesting in that where ever he found that the husband had a sound credit record and a tangible security, he was ready to state that the loan could be sanctioned, but was extremely reluctant to entertain requests for even Rs 5000/- or Rs 7000/- as loans in the absence of any tangible security, even if the husband had a job as a contractual employee at a factory nearby earning him Rs 4500/- per month. The branch head apprehended that the contractor could dispense with the employee any time and the loan would be non recoverable. These are the realities of rural financial markets. The Branch Head’s apprehension was consistent even when his Regional Head was making commitments of financing to the women.  This is representative of the major barrier - the bankers, particularly from commercial banks, on rural postings, are not used to handling micro loans which are collateral free.

At this village the CDPO ICDS had formed 10 SHGs and there were two SGSY groups formed by the DRDA, however, though migrant labour was present in large numbers, the female family members were getting minimal access to SHGs and credit, the major reason stated as that the capital was not secure as they could shift base anytime. This when they had been there for five to ten years. Even bankers were found reluctant to entertain them. The NGO SSMES was also working in this village.  

(c). At villages near Chamkaur Sahib and near Daburji, which are partially urbanised and have a more aware profile, women were found to be extremely desirous of earning and adding to the family incomes. Education levels and general awareness levels are generally higher near small towns. Members of SHGs are raising funds by subscribing Rs 100/- to Rs 200/- a month and this ultimately results in a reluctance to avail bank loans as their own funds are found to be sufficient for meeting limited consumption needs.  At these areas, a large number of SHGs had been formed by the NGOs SSMES (over 100 SHGs) and Ambuja Cement Foundation (60 + SHGs) as also CDPOs of Ropar and Chamkaur Sahib Blocks; over 250 SHGs were functional.  

(d) Social mores however continue to be a strong negative influence as regards women, specially enforced by the established opinion makers at villages, at the level of sarpanch / ex sarpanch etc.  Even the police is observed to be biased against women in noting complaints from them. Social power structures continue to be vested with men even if the women are elected to certain positions - the women concede this reality readily. In addition, as some women replied to a specific query - on a male child's birthday, if male; sweets could be distributed but for a female child; a prayer at the local religious place was enough.  Across Ropar, while travelling in the kandi areas with the NGOs RHDC or ASRA or the CDPOs or whether in the highly productive plains with SSMES or ACF or CDPOs; the gender discrimination is conceded as reality in institutional terms by women. The women support SHGs as this facilitates access to empowerment and a collective approach to problems. At a village near Nurpur Bedi, women members of SHGs got together and coerced the police station to register cases against some influential families in land dispute. This had given them immense encouragement. 

(e). Bankers, generally from commercial banks, are found to be still averse to extending loans to SHGs for consumption loans and are fixated with a stress on income generation efforts being connected with the extension of the loans to SHGs. Loans even of Rs 40,000/- to Rs 50,000/- are not sanctioned or delayed on this account at times. The Regional Rural Bank however was noted to have a very sound record in general as regards the loans to SHGs and encouragement to this sector as also many branches of the cooperative bank. As regards commercial banks, it is individual led efforts which stand out more than an institutionalized approach.

A frequent reason given is that with a high credit profile and average deposits of Rs10.00 crore to Rs 12.00 crore even at a small branch in Punjab, loans of a higher quantum were only profitable for the branch.

Transfers affect performance and relationships, at a ADB of PSU Bank, the Branch Head was extending loans of Rs 2.50 lakh to General SHGs for consumption expenditure, his transfer resulted in an immediate slow down as the successor was from HP and used to extending loans of a small amount only. The women members of SHGs affiliated to the branch were old SHGs with savings of Rs 50,000/- to Rs 80,000/- and desired only loans of a higher quantum. This created a disonance and often required intervention.  

(f). Incidentally, even if migrant labour has been present for 10-12 years at a single location, access to any banking service is uniformly denied normally, to men or women as the case maybe.

(g). Rural women, once aware and trained in financial literacy - specially rates of interest and fixing installments -  are found to generally demonstrate a higher degree of financial literacy and awareness as also discipline than the men by NGOs. Women were also found to be serious in learning the concept and adopting it. The deep felt need of these women to access credit and opportunities can only be felt and understood by interaction. 

(h). Marketing facilitation is a major demand by SHG members as social mores prevent many from considering venturing out to even nearby towns for marketing their products.  Quality of products remains a gray area though individual success stories are occurring. This is a major area of concern as groups evolve. With major corporates launching products at multiple price points in villages in Punjab, marketing is a gray area. 

 

E. Summarized Comments / Observations.

1. There is a still a marked tendency to use the services of informal intermediaries amongst farmers to approach banks / other service providers, specially amongst those who own marginal holdings or are semi literate. Bankers with sound relationship building skills fare much better in building up effective business profiles in rural areas.       

2. Ruralites would prefer a mix of the moneylenders informality and formal systems and procedures of banks, may be the flexibility inherent in the system of banks as regards KCC specially needs to be embedded by extensive efforts, with a focus on the small / marginal farmers as larger farmers are already comfortable.  

3. Literacy profiles need extensive capacity building - for a usable / applicable realistic literacy profile attuned to day to day requirements. Financial literacy is limited as of now even amongst the larger farmers and women. This would ultimately enable costing to be adopted and cash flows developed as also a higher degree of awareness to emerge. It would also reduce the acute dependency on the opinion makers / influence makers by many farmers / micro traders /women.

4. There is certainly a requirement for financial services providers such as Mutual Funds / Insurance Companies to tap the savings pool in rural hinterlands - they need to educate the farmers with cash surpluses as also to enable investment opportunities closer to smaller towns / habitations. However, the rural areas require extensive education about the risks inherent in such financial products and investment options.

5. Government programmes require more publicity and at the same time the conditionalities are to be clearly specified. Repayment in government sponsored programmes connected with lending by banks needs to be explained and insisted upon. Bankers need to publicize SCCs / GCCs as also the insurance component of KCCs / SCCs. Small loans as a portfolio may need a separate review by controlling offices.

6. The interest rate subvention needs to be explained as also the absence of compounding on agriculture loans; this would impact farmers positively. Secondly, the farmers do require education on calculating rate of interest / products etc.  

7. Insurance as a risk management tool - for self / family / products; is yet to be understood by most rural inhabitants, more marketing / education on this front is required. 8.

A purely commercial transaction / paid service based mutually respectful relationship is desired by most farmers with banks / departments. This does occur for the aware / larger farmers but the micro / marginal economy based ruralites feel externalized from the existing system and structure. The word beneficiary for loanees needs to be reduced in usage at banks even if government departments need to use it.

9. Gender discrimination as regards women is a reality and needs to  be acknowledged. Extensive campaigns to overcome entrenched social barriers are required.       

10. Non farmers, specially artisans, state they are unable to offer collateral for small / micro loans, if requested it is often denied and at times they do not even request out of a fear of refusal. The micro or marginal trader also requires access to low cost credit. 

11. Women require to be mobilized into SHGs and the existing SHGs require a qualitative upgradation also for enhanced empowerment and higher credit flow. Commercial banks have  to be guided not to insist upon income generation training activities by SHGs while extending loans to SHGs, 

12. Overall, the farmers concede they do have a satisfactory deal on the whole financially in terms of services from banks. Access, timeliness, etc. are all conceded to be extended to them, specially if the farmers are having comparatively larger holdings. Its the smaller player in whichever vocation in rural areas who needs to be reached out to. 

13. The role of government machinery is very important - specially the leadership role of the DC / ADC; this provides an impetus to the functionaries down the line.

14. Small Traders / Small artisans / Small businessmen also require a specific range of products.

 

Note - In addition to the above, a deep hunger for economic progress and financial prosperity is noticed very clearly in rural areas coupled with a strong desire for infrastructure amenities.   

Additional Point – Women have to empower women. Liberate each other, Mother in laws specially.  

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Definition

According to Schumpeter’s concept, “Women who innovate, imitate or adopt a business activity are known as women entrepreneurs”.

Government of India based on women participation in equity and employment of business enterprise has defined women entrepreneurs as “An enterprise owned and controlled by a women having a minimum financial interest of 51% of the capital and giving at least 51% of the employment generated in the enterprise to women.”


Opportunities for Women Entrepreneurs

 

(i) Opportunities Based on Business

Women entrepreneurs are bestowed with numerous business opportunities depending upon their area, choice of industry, capacity to invest, technical and non-technical skills etc., When a woman decides to become an entrepreneur she has extensive opportunities to tap into. The following are the opportunities unfolding in different spheres of commerce. i. In the sphere of manufacturing women can start ventures like Agarbathi manufacturing, papad making, bedspread making, embroidery, export of handicrafts, apparel manufacturing, sweet stalls, manufacturing soft drinks, pickle making , manufacturing garments, handicrafts, printing press etc.

ii. In the sphere of service industries, women entrepreneurs may try their hand in ventures like catering service, computer centres, tutorial centres, Typewriting institutes, beauty parlours, dry cleaning, small restaurants, tailoring, crèche, florist shops, event management etc.,

iii. In the realm of trading ventures, women can enter the ventures like fancy stores, diagnostic centres, milk distribution, sweet stalls, drug stores, grocery stores, textile retailing, cool drinks parlour, coffee parlour, cell phone repairs, photo studios, photocopier firms, working women’s hostel etc.,

iv. Highly educated, experienced and broadly exposed women technocrats can start larger venture like running hospitals, coaching centres, diagnostic laboratories, manufacturing activities, suited to their field of specialisation, advertisement and media firms, call centres, hotels etc.,

 (ii) Financial Opportunities

All Banks in India provide financial support to the women Entrepreneur, in the form of micro small loans to buy Raw Materials and Equipments.

 (iii) Non-Financial support

Women entrepreneurs are provided with the following non-financial support in the form of :

i. Putting in Policies, regulations and legal structures suitable to women entrepreneurs

ii. Financial counselling and training

iii. Business advisory service

iv. Handling legal barriers

v. Establishing Commercial linkages

vi. Client research

vii. Profitability and Efficiency analysis

viii. Offering and designing the products based on their needs

ix. Lower rate of interest

x. Collateral free loans

xi. Simplified processing system

xii. Flexible repayment system based on business nature

 (iv) Opportunities Created by Associations

There are various associations like Self Help Groups (SHG), Federation of Indian Women Entrepreneurs (FIWE), Women’s India Trust (WIT), Small Industries Development organisation (SIDO), National Bank for AgricultureandRuralDevelopment(NABARD), Self Employed Women’s Association (SEWA), Association of Women Entrepreneurs of Karnataka (AWAKE), The International Centre for Entrepreneurship and Career Development, TiEStree Shakti (TSS), Tamilnadu Corporation for Development of Women Ltd. (TNCDW), Marketing Organisation of Women Enterprises (MOOWES), Women Entrepreneurs Promotion Association (WEPA), Women Entrepreneurs Association of Tamil Nadu (WEAT)andWeoW by Google are aggressively promoting women entrepreneurship in India.

Similarly, MSE cluster development programme bear a substantial portion of the project cost in respect of ventures owned and managed by women entrepreneurs. The percentage of guarantee given by Credit Guarantee Fund Scheme for Micro and Small Enterprises extend upto 80% for MSEs owned and operated by women.

 (v) Opportunities Created by Government

Government both Union and Central have put in a number of schemes exclusively for promotion of women entrepreneurship namely:

i. Stand-Up India Scheme for Women Entrepreneurs

ii. Trade related Entrepreneruship Assistance and Development (TREAD) Scheme for Women

iii. Mahila Coir Yojana

iv. Mahila E-haat

v. Magalir Udavi Scheme

vi. Prime Minister’s RozgarYojana (PMRY)

vii. Development of Women and Children in Rural India (DWCRA)

viii. Mudra Yojana Scheme for Women

ix. Udyogini Scheme

x. TRYCEM

 (vi) Opportunities Created through Training Programme

Government of India has introduced National Skill Development Policy and National Skill Development Mission in 2009 in order to provide skill training, vocational education and entrepreneurship development to the emerging work force. This has been catalysing the emergence of women entrepreneurs in India. The following training schemes are being implemented for promoting self employment of women by Government of India.

1. Support for Training and Employment Programme of Women (STEP)

2. Development of Women and Children in Rural Areas (DWCRA)

3. Small Industry Service Institutes

4. State Financial Corporations

5. National Small Industries Corporations

6. District Industrial Centres

 (vii) Consortium of Women Entrepreneurs of India (CWEI)

Consortium of Women Entrepreneurs of India (CWEI) was registered as a civil society in the year 1996 which is a non-profit organisation in New Delhi. It is accredited by Government of India. It is a member of National Board, Ministry of MSME and is working closely with Ministry of Rural Development in the Public Private Partnership to support below poverty line families in India. They are rendering the following functions:

i. They are acting as a springboard for enterprises started by the women.

ii. It is helping women achieve high economic empowerment.

iii. It is acting as a catalyst to improve the access of womenfolk to natural resources.

iv. It is providing technological support in the sphere of product design and development in the case of women owned enterprises.

v. It is providing quality control, marketing and technological supports to women owned enterprises.

vi. It is spreading knowledge to women entrepreneurs about various government schemes.

In sum, it can be stated that women consortium is an agency providing a comprehensive service of various types to women owned enterprises.

 Challenges of Women Entrepreneurs

Though there is a tremendous growth in the women entrepreneurship in India, a number of research studies conducted in India have brought out the following problems and challenges encountered by women entrepreneurs during the course of their entrepreneurial journey.

1. Problem of Finance

The access of women to external sources of funds is limited as they do not generally own properties in their own name. Financial institutions too do not consider women in general creditworthy as they are sceptical of their entrepreneurial capabilities of women. They impose stringent condition which discourages women to avail themselves of loan assistance from banks. In this context, they are pushed to rely on their own savings and small loans from friends and relatives. Because of the limited funds, women entrepreneurs are not able to effectively and efficiently run and expand their business.

2. Limited Mobility

Indian women cannot afford to shed their household responsibilities towards their family even after they plunge into the venture started by them. This restricts the mobility of women entrepreneur significantly. The domestic responsibilities do not allow women entrepreneurs to freely move out of business enterprises in connection with business activities.

3. Lack of Education

Illiterate and semi -literate women entrepreneurs encounter a lot of challenges in their entrepreneurial journey with respect to maintaining accounts, understanding money matters, day-to-day operations of the company, marketing the products, applying technology etc., This reduces the efficiency of operating the business successfully.

4. Lack of Network Support

The successful operation of any venture irrespective of the size depends upon the network of support extended by various constituencies like family members, friends, relatives, acquaintances, neighbours, institutions and so on. Women entrepreneurs need much needed psychological support and wiser counselling especially during the time they actually encounter challenges. But it is reported that women entrepreneurs get very limited support in times of crisis from most of these constituencies.

5. Stiff Competition

Women entrepreneurs have to face acute competition for their goods from organised sector and from their male counterparts. Since they are not able to spend liberally due to financial constraints, they are not able to compete effectively and efficiently in the market.

6. Sensitivity

Women are more prone to a variety of emotions. Being mother, women are vulnerable to many emotions. They tend to have sympathy and empathy for others. This trait does not allow women entrepreneurs to take objective decisions in many contexts during the course of running the entrepreneurial venture. Besides, the weak emotions do not allow them to tolerate failures and disappointments arising during the normal course of their entrepreneurial journey. This inherently tone downs the effectiveness of their functioning.

7. Lack of Information

Women entrepreneurs are reported not to be generally aware of subsidies and incentives available for them due to their poor literacy levels or due to their pre occupation with household responsibilities. This lack of knowledge or limited knowledge about subsidies prevents them from availing themselves of special concessions, benefits and incentives awarded by Government and other agencies.

8. Dependent culture

In India, women however educated and talented are groomed to be dependent on their parents, life partners and children during the various phases of their life cycle. They could not take decisions on their own in many contexts due to this dependency factor. They have to take permission from their support groups to engage in any purposeful and gainful activity. They are not treated as equals unlike women in western countries. This cultural barrier does not allow them to start and manage their ventures according to their free will and pleasure.

9. Lack of Supportive Fora – At all levels, even tehsils, where are the libraries and platforms for discussion. We need that.

1. Lack focus on Career Obligations 2. Economic Instability of women 3. Lack of Risk taking ability

 

4. Arrangement of Finance& Raw Material 5. Cut-throat Competition 6. Low levels of literacy amongst women  7. Problems in getting financial assistance by banks & Financial Institutions 8. Marketing Problems

 

9. Less support towards family 10. High cost of production:

 

Some Practical Aspects.

Be hands on, always, and demonstrate and learn from it. There is no embarrassment in being hands on and gaining practical insights. Secondly, even if at home mainly in Hindi or Punjabi languages, but if you have a sound business plan and a passion for the activity, pursue it. Do not be under confident, ever because of language issues.  I have noticed this over the years  and hence have shared this. Plus there is no age for starting out as an entrepreneur, young or old. I often state at interactions that the only thing certain in life is your future, no matter how much philosophers say it’s uncertain, as you have the power and capacity to work on your future.

As an entrepreneur, you start your own business or trade, you are a job creator, you are responsible for your own as well as the well being of your associates and the team, you have to take decisions throughout the day and you have to manage risk, informally and formally. More important, it’s a process which is without a timeline, hence the mental stamina and self confidence has to be there and within. You manage people, you are the boss, you are the first employee, more important – you are the Brand, Always, let there be no mis-step even once. You are the back office, you are the master of everything. And you manage People, Risk, Money, Customers, Suppliers, Building the Business and Complying with Regulations and Laws.  

You could be an entrepreneur for passion, tapping a perceived opportunity, social responsibility, to change the world or because you are a rebel.  It could be a mix. But to me what is important is that You Must Understand that Business is about Money. It’s not about the idea or the technology. It’s about making the idea happen, in the commercial execution. Organise your market research in detail, and know your trade margins and norms. Tweak your model, if planned for, after the research. Such as the Flipkart Entrepreneurs had; The Product with all Varieties on the website, Quick Delivery and Returns Allowed. It worked. Then learn to discount slowdowns and recessions, in the sense, prepare for them, but remember cycles are there in the economy and businesses, you have to manage and survive.

This will be hard, incredibly hard. But the pluses in the autonomy and sense of ownership are there plus in the income generated. A note of caution, failure could be a reality and don’t be afraid about it, just learn honestly from a failure, minor or major, and move on. Never stop trying, that is the key, be mentally robust always. And your customer orientation should be stellar consistently. Build relationships, this is a major and key area.  I will stress that building relationships across a major spectrum is really important, and this need not be the commercial but a genuine all encompassing relationship.

 

Agribusiness.                   

Agriculture and rural businesses are the areas of maximum social impact but remain underinvested in India from an equity/start-up investment standpoint. Many investors do not invest in these sectors on account of perceived long gestation period, exit issues etc. Rural areas remain underinvested in terms of healthcare, education, infrastructure etc. and are ripe for entrepreneurship. A shift from agriculture to agribusiness is an essential pathway to revitalize Indian agriculture and to make it more attractive and a profitable venture. Agripreneurship has the potential to generate growth, diversifying income, providing widespread employment and entrepreneurial opportunities in rural areas. Today, we need a focus on basic concepts of agripreneurship, entrepreneurship skills, and the financing options as available and maybe as evolving. There is a viewpoint and it’s also my own personal observation that the youth is not keen to join agriculture, therefore, there is a need to glamorise the farm sector. The ABIC would or should enable in due course a movement of the youth, especially in rural areas, to endeavour to be employment generators instead of employment seekers.  In any case we need to foster agri-business entrepreneurs/ agripreneurs, who can work with farmers. What Agripreneurs need to know and realise is that they must from inception develop a deep expertise in agriculture and consumer domains and specially at the their own level. An inefficient supply chain, a dominant set of suppliers, agents / buyers / middleman etc impacting direct sales and the share of prices, the lack of financing options are a reality. Then the distributor and aggregator doubling up as a financer in addition to banks,  inadequate irrigation and the inverse relationship between farm size and productivity are major challenges.  Secondly, they should align the products and business models with the constraints and aspirations of the farmers and consumers, do not offer a solution based on your perception, work with them. Conduct extensive pilots across different crop settings, climatic zones and harvesting seasons for building relevance and encourage adoption. Build a partnership with organisations which can manage and know the mode of managing farmers groups and their produce. Try to tap CSR Funds too.

As a person from this region, I must add that the current socio cultural milieu, specially of many members of the land owning community, is not of marketing. It’s quite feudalistic. We now need to move to a business orientation in terms of thought, action and social norms. In Punjab and Farmers I have heard farmers say, they have gone to drop the Sugarcane  or paddy at the market. This betrays a non commercial mindset and a false bravado. Think business, think sales, cash realised, think margins and profits.

Additional Points

a.     Read the fine print carefully of each subsidy product and absorb it fully. Do not depend on intermediaries etc. The information is on all websites. Consult widely and meet officers in the Govt. Depts if appropriate / required.

b.     You have to fulfil all norms of bank loan and adhere to the terms and condition of sanction as stipulated by the Organisation / Department or Bank. Security norms have to be complied with and understood.

c.     All timelines for lodging claims for subsidy have to be adhered to by the Banks and the entrepreneurs. Banks and entrepreneurs may adhere to the check list.

d.     Subsidy is not the basis to take a business decision. Study your idea and operating environment. Your business model must be generating cash and a surplus after a certain period..     Remember each business comes with a risk. Plan for an emergent happening.

f.      Maintain a close professional relationship with the Bank and Government Department.

g.     Do not interpret creatively the guidelines etc of subsidy, adhere to the guidelines.

h.     Read and Read and meet financial institutions.    Value each incentive and be aware about it. Learn to handle follow up with patience.

i.       Be suitably updated professionally – means technically.

j.       Be open and may I say less control any tendency to be cynical. When on the rounds. Gain knowledge and update yourself professionally at each interaction. 

k.     Know the exact financial implications of each transaction including the subsidy and more important seek financial assistance realistically. Means the amount, period for repayment, aspects of security, insurance etc.

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