DK Kapila The Oracle

Loneliness  -  by Dinesh K Kapila . There is a context to each article a writer or a part time writer like me attempts. In this particular case, my mind – now is there such a thing – or brain in its idle moments has often ruminated over this.  By the way, the  world of fiction often deals with matters of the heart and brain, but then its all in the brain as we now know. Just what is this loneliness or being lonely or being alone, can we seek it out, should we even seek it out, can it be sought out atleast sometimes, I do not know. I do seek answers but as yet they elude me.   The context to this article, well, friends and colleagues often stating how lucky I am to be in Kashmir in cooler climes.  They know fully well I am alone here, but then as two relatives discussed with each other, one in his thirties and one in his forties, it only made me luckier !. How do I know what they spoke about, well strange is the world of relatives too, nothing can...

BTech (IIT), MBA (IIM) and Tomato Ketchup ! .                                                                       Dinesh K Kapila . Maybe or was it exactly thirty years ago (ok plus minus a couple of years)  I met a Senior Marketing Head of a very reputed shoe company.  As we talked we discussed the sales and achievements, the top honcho told us rather smugly the sales revenue had to increase, after all he was an IITian (an Engineer – that also in Electronics) as also a MBA from the IIM Ahmedabad. While I have no dispute with the company or its revenues, but what did jar was the reference to the engineering degree and its smug as...

Advertisements - Moulding Customer Perceptions – Their Effectiveness – A layman’s viewpoint .                                                                                                                                        Dinesh K Kapila Advertising as such is often criticised for embedding stereotypes, for crass commercialism...

Gender Equality – Which are the Behavioural / Cultural Traits which hold Back North West India? The Kapila Gender Sensitivity Test. By DINESH K KAPILA (On the Occasion of Women's Day - still working on it) North West India has some of the worst affected districts in the country as regards female foeticide and ranks quite low on female nutrition rates and other gender related issues. The Gender Eq uality Indices rank North West India uniformly low. Economists are of the view that this would ultimately impact adversely the socio economic development of the region quite seriously. But what does an average person in the towns and rural areas of North West India perceive to be gender related behaviour – how does he or she know which attitude or cultural trait is correct or wrong or needs to be rectified. Secondly, even the well to do segments of society in North West India are observed to mostly exhibit the syndrome of feudalism (Some call it the kakaji syndrome) and related to it...